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You may be wondering about the name of my company, FortyFour Times. My husband, André and I say to each other, “I love you fortyfour times the universe and back”. I’m not sure why it became fortyfour times but it just did! When I was trying to choose a name for my company nothing was working, then I jokingly said, “or I could just call it fortyfour times”.
“I love you fortyfour times the universe and back.”
André and I were married November 7, 2009. Photo by Maria Ehrenreich
As soon as I said it, we looked at each other with one of those looks and we knew that was it, the name of my company. I ran upstairs to check if the name was available. When I Googled it a quote from my all time favorite book came up. “One day I saw the sun set forty four times.” from The Little Prince, by Antoine de Saint-Exupéry. The little prince lived on a very small planet, he could just move his chair to see the sun set again and again and again.
That did it for me, that was the name of my company!
My wish is that everyone would have something in their lives that warranted a fortyfour times. Start with loving yourself fortyfour times more today than yesterday — which would be the best gift, because when you love yourself that much you can’t help but spread it out in great rays of love, transforming not only you but the whole universe!
Sunset Lake Powell Arizona
“What is life? It is the flash of a firefly in the night. It is the breath of a buffalo in the wintertime. It is the little shadow which runs across the grass and loses itself in the sunset.” –Crowfoot
